Let’s face it—your product photos aren’t just pretty pictures. They’re your digital sales team. Whether you’re selling handmade crafts, high-end skincare, or tech gadgets, great product photography helps people imagine your product in their hands—and that’s what leads to sales. But staying on top of trends, tools, and techniques can feel like a full-time job.
So we put together this no-fluff guide to product photography. Whether you’re just starting out or ready to level up, we’ve got your back.
What Is Product Photography (And Why Does It Matter So Much)?
In simple terms, product photography is taking pictures of things you want to sell. But it’s so much more than snapping a quick pic.
Done right, your photos tell a story. They make people feel something. They help buyers trust what they’re seeing—and push that “Add to Cart” button with confidence.
From clean white backgrounds to cozy lifestyle shots, product photography is how you turn casual scrollers into loyal customers.
Different Types of Product Photos
There’s no one-size-fits-all here. Great product photography includes a mix of these styles depending on where you’re posting and who you’re targeting:
White Background
Simple. Classic. Essential. These crisp, clean shots are perfect for Amazon, Shopify, or anywhere that demands a distraction-free look.
360° Views
Want to show every angle like your customer’s holding it in their hands? A 360-degree shot does just that—with multiple images stitched together.
Lifestyle
Show your product in the wild. These images feature real people, real spaces, and real-life vibes. They tell a story and spark emotion.
Contextual
No people here—just your product in its natural environment. Think: candles on a coffee table or a yoga mat in a studio.
Scale
Product specs are helpful, but nothing beats seeing size next to something familiar (like a hand, coin, or phone).
Detail
Zoom in on what makes your product special. Textures, stitching, shimmer—this is where you show off the magic.
Group Shots
Perfect for bundles or variations. Show your items together and give people the full picture.
Flat Lay
Top-down photos of items arranged neatly. Clean, stylish, and made for social media feeds.
Packaging
If your packaging turns heads, show it off! Especially useful for products sold in stores or in gift boxes.
User-Generated Content (UGC)
Photos taken by your happy customers. Real, raw, and powerful for social proof—especially when shared on social media or product pages.
How to Take Product Photos: A Step-by-Step Starter Kit
Even if you’ve never touched a DSLR in your life, you can start strong with this simple process:
Plan the Shoot
What are you shooting? Where? What kind of vibe do you want? Make a checklist and gather props, backgrounds, or models.
Set Up Your Space
Use window light if you’ve got it. Otherwise, invest in soft lighting. A white background is always a safe bet to start.
Keep It Steady
Blurry photos? No thanks. Use a tripod (even a cheap one) for sharp, consistent shots.
Capture All Angles
Front. Back. Side. Close-up. Get everything. Give your shoppers the full experience.
Polish It Up
Even the best shot needs a touch-up. Fix lighting, remove distractions, and make sure colors are accurate. If editing isn’t your thing — outsource it!
What You’ll Need (No Matter Your Budget)
Just Starting Out?
- Smartphone with a decent camera
- White poster board or foam board
- Natural light near a window
- Free editing apps (like Snapseed or Lightroom Mobile)
A Bit More Serious?
- DSLR or mirrorless camera (50mm lens works great)
- Tripod + remote shutter
- Softbox lighting
- Editing tools like Lightroom or Photoshop
Going Pro?
- Macro lens for detail shots
- Full lighting setup with reflectors and diffusers
- Sweep backdrops or studio tables
- Grip gear (clamps, stands, arms)
- Pro editing software or even a retouching team
Smart Tips That Make Your Photos Pop (And Sell!)
✅ Invest in good gear (or borrow/hire if needed)
A decent camera and lighting can take your photos from “meh” to “wow.”
✅ Keep your background clean
White is great, but don’t be afraid to get creative—just keep the product the star of the show.
✅ Shoot with purpose
Think about where these photos will show up: your site, ads, Instagram? Plan for repurposing!
✅ Zoom in for mobile
Most shoppers are on phones. Include close-ups and detail shots they can pinch-and-zoom.
✅ Leverage symmetry
Centered, balanced shots give a polished, premium feel—especially for beauty and fashion.
✅ Edit everything
Don’t post raw images. A quick edit (or a pro retouch) makes a world of difference.
✅ Outsource the boring stuff
Editing can be a time-suck. Let a trusted team handle background removal, color correction, or batch edits.
✅ Have fun with it
Yes, photography sells—but it should be fun too! Play with setups and find your creative spark.
Real Brands, Real Inspiration
Grounded Plants
Minimal backgrounds, warm lighting, and consistency make these artificial plants feel modern and stylish.
Otherland Candles
Each candle is paired with props and colors that match the scent. It’s like storytelling through photos.
SOKO Jewelry
Stunning close-ups, model shots, and natural lighting highlight the brand’s handmade luxury pieces.
Product Photography by the Numbers
- 🧠 The brain processes an image in 13 milliseconds.
- 📸 Great product photos help shoppers remember your brand.
- ⏱️ Brands have cut their editing time from 7 days to 1 by outsourcing.
- 💡 Over 50% of photographers start as hobbyists—so you’re not alone.
- 🤖 53% of businesses want to test AI-generated product photos.
FAQs
What gear do I need to start product photography?
At a minimum: a camera (or phone), lighting, plain background, and something to edit with.
Why is product photography important for online stores?
Because people can’t touch your product—your photo is the product experience.
Can I handle product photography myself, or is it better to bring in a pro?
Both work! Start DIY, but as your business grows, a little help (especially with editing) can go a long way.
Ready to Level Up?
If editing is slowing you down, don’t stress. You can get a dedicated team to retouch your photos by hand—no shortcuts, no AI, just beautiful, pixel-perfect results.
Let the pros handle the technical stuff so you can focus on creating, selling, and scaling.
Want to see what pro edits can do for your brand? Let’s chat.
